The Effect of Product Labeling and Odor on Behavior Exhibited by Users of Household Projects
To date, there has been little fundamental research to address why certain behaviors are exhibited, how they are affected by individual risk preferences, and how they may be changed by providing risk information to the individual. The objective of the project is to conduct such a study, focusing on the behavioral response of individuals during household cleaning tasks when provided with both linguistic information, in the form of a warning, label, and sensory information, in the form of product odor. The proposed work uses controlled human subject experimentation to determine the effect of pleasant and unpleasant odors, as well as labels with different degrees of warning, on cleaning product preference and individual behavior during use. The study will reveal the relative importance of these factors, as well as interactive effects.
|Small, Mitchell J.|
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